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Over the past 10 years, JTK Research
establishes itself across Canada as a company that helps clients
"make sense" of complex data. Using sophisticated data analytic techniques, we help our clients focus on
meaningful information that impacts their bottom-line, and we discover important
relationships within data that are often overlooked by other researchers. In fact, our
ability to turn research information into business intelligence is a major reason why
national companies and organizations turn to us time and time again for their
data analytic needs.
Examples of some of the more 'popular' analytic services provided by
JTK Research to its clients include predictive
modeling (with and without seasonal adjustment), consumer
profiling (using techniques such as discriminant function
analysis and cluster analysis), developing
consumer decision models (using techniques such as
multidimensional scaling), and product
preference analysis (using techniques such as conjoint
analysis)
Please click here to see how a simple
predictive modeling technique, called Markov Chain, can help you predict
consumer behavior - even when individual purchase history is not known!
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