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JTK Research helps national companies manage customer relationship
and build loyalty with their
customers by designing and implementing customer satisfaction programs,
quality control measures, and database marketing initiatives. For
example, we organize customer satisfaction survey programs on behalf of
our clients, track changes in the level of customer satisfaction on a
monthly basis, identify weaknesses and strengths along the customer
service chain, and provide actionable recommendations for service
improvement.
We perform RFM (recency- frequency- monetary) analysis on customer
database, identify purchase patterns among different customer groups,
analysis market demands, and develop marketing campaigns that are based
on knowledge rather than guesses. In some cases, we have helped
our clients achieve response rates of over 25% - rare feats in the
marketing world indeed! Let us help your company get started with a
successful CRM program that will increase your company's bottom line by assessing
the lifetime value of your customers.
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